<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Monday Morning]]></title><description><![CDATA[Zyskaj więcej z Monday Morning!]]></description><link>https://www.mondaymorning.pl/blog</link><generator>RSS for Node</generator><lastBuildDate>Sat, 04 Apr 2026 10:50:41 GMT</lastBuildDate><atom:link href="https://www.mondaymorning.pl/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Scaling from within: why Strategic Account Management is your most profitable asset]]></title><description><![CDATA[For most organizations, the natural instinct for growth is to look outward. You invest heavily in marketing, lead generation, and sales teams to hunt for new logos. However, for a CEO or COO focused on sustainable, high-margin scaling, the most significant opportunity often lies within your existing portfolio. This is where Strategic Account Management (SAM)  becomes the differentiator. It is not "elevated customer service" or "reactive support." It is a deliberate, high-level business...]]></description><link>https://www.mondaymorning.pl/post/scaling-from-within-why-strategic-account-management-is-your-most-profitable-asset</link><guid isPermaLink="false">69d0adfb535e7bcd269c1b93</guid><pubDate>Sat, 04 Apr 2026 06:30:41 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/adae7f_367b4ffbfede409dbd59f17c19f1f4c8~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Pola Ziejewska</dc:creator></item><item><title><![CDATA[New paradigm of b2b marketing strategy for softwarehouses]]></title><description><![CDATA[The traditional B2B marketing funnel is... dead!

For a modern Software House, chasing MQLs (Marketing Qualified Leads) is like trying to build a Composable Commerce platform on a legacy monolith: it’s frustrating, inefficient, and bound to crash.]]></description><link>https://www.mondaymorning.pl/post/jak-zwi%C4%99kszy%C4%87-przychody-dzi%C4%99ki-optymalizacji-proces%C3%B3w</link><guid isPermaLink="false">69bfa56660de372da5778c24</guid><pubDate>Sun, 22 Mar 2026 08:16:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/adae7f_e3a69968e17145d7b0cc6b19063e7574~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Pola Ziejewska</dc:creator></item></channel></rss>